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  • A famous example of a strategic alliance is the pairing of a US bookstore chain with a coffee chain. In 1993, Barnes & Noble, figuring the educated, middle-class consumers who sat around cafes drinking macchiatos were the same people who bought books, came up with the then-revolutionary idea of having Starbucks provide in-house coffee shops in their outlets... find jv partner
    In ever-increasing numbers, both small and large companies that are serious about doubling or tripling their profits are forming strategic alliances to move their businesses forward. Jump on board, join us today... find jv partner
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