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  • Drumming up more business?

    Hello,

    I run a jewellery company called Star Stealer (www.starstealer.com) and wanted to pick people's brains from all craft quarters!

    I've be up and running for about 6 months now and have aheaded a couple of craft fairs (with more on the way!) and have a website, Facebook page and Twitter account to try and promote my business.

    Although I can't really complain about my sales, I really want to get my name out there a bit more but I don't know where to start!

    I would like to know if anyone has any sneaky marketing tips?

    Has anyone had experience of a really good or a really bad marketing campaign?

    Or are people just relying on word of mouth and reputation to get more sales?

    Any tips would be much appreciated,

    Thanks,

    Gemma xx
    Gemma Church
    Star Stealer Jewellery
    Website: www.starstealer.com
    Email: [email protected]

    Find me on Facebook: http://www.facebook.com/StarStealerJewellery
    And on Twitter: @Starstealergem

  • #2
    Hi Gemma

    do you have a mailing list? This is something I'm trying to start to put together and give out monthly e-letters etc x
    Dee x
    Visit ZukieStyle for Handmade Fashion & Pet Accessories
    Follow ZukieStyle for all the latest designs Facebook & Twitter
    Read ZukieStyle's Blog Or Visit Us On Etsy!

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    • #3
      I think it's mainly a case of working at all your marketing avenues as consistently as possible while being as friendly and supportive as possible. Blogging has been really good for me.

      I've just had a quick look at your blog: it's great that you're blogging frequently and it's quite chatty and interesting as well as promoting your jewellery and fairs. I'd look more closely at key words for getting it higher in Google - key words in titles (e.g. instead of having pink & fluffy in your Valentine's title, what about something like: Gorgeous Jewellery for Valentine's Gift Ideas - or similar key words). Get the key words in the important places - titles is one of them; tags, image titles and scattered throughout your post (although do this as naturally as possible as you don't want to put off actual human readers!!). My blog is one of my main ways of getting sales via the search engines. A good blog post with lots of key words will bring in visitors on an almost daily basis for quite a long time - it is really powerful, but it has to be a balance as regular readers are also part of having a blog, as well as being part of a community.

      Also, talkin about community, I don't know how often you comment on others' blogs - a good way to get your name "out there" if you do it often enough. Also, you can promote other people on your blog. If you have anything or anyoe you'd recommend in real life, a blog is a good way to do it online. Link to it from your FB and twitter as often as is reasonable.

      Are you on free Index and Google Places (maps)? Both are places that customers can leave reviews (I've noticed Google maps now links automatically to my reviews on Free Index).

      A mailing list is also an excellent idea - I've not got round to that one yet!
      digital stamps for cardmakers: http://www.handmadeharbour.co.uk
      blog: http://handmadeharbour.blogspot.com
      hand painted personalised plaques, clocks, canvases, etc: http://www.1stuniquegifts.co.uk
      blog: http://www.1stuniquegifts.co.uk/blog

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      • #4
        Thanks for the tips guys - a mailing list and better SEO-based blog both sound like most excellent ideas! x
        Gemma Church
        Star Stealer Jewellery
        Website: www.starstealer.com
        Email: [email protected]

        Find me on Facebook: http://www.facebook.com/StarStealerJewellery
        And on Twitter: @Starstealergem

        Comment


        • #5
          I have seen a few people mention mailing lists. I don't know if they would be applicable for the sort of things that I make and so have never considered them. How do you decide who you send the emails or whatever to? Pat customers, fiends on Facebook or what?

          Pete
          "Where the spirit does not work with the hand, there is no art" ... Leonardo Da Vinci
          Facebook

          Website

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          • #6
            Originally posted by bodrighy View Post
            I have seen a few people mention mailing lists. I don't know if they would be applicable for the sort of things that I make and so have never considered them. How do you decide who you send the emails or whatever to? Pat customers, fiends on Facebook or what?

            Pete
            are there many fiends on facebook??? lol
            Sarah x

            ~ The Lilac Dragonfly- Handmade Jewellery ~

            ~ Facebook Page ~




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            • #7
              Originally posted by Loody View Post
              are there many fiends on facebook??? lol
              Ooooh picky LOL
              "Where the spirit does not work with the hand, there is no art" ... Leonardo Da Vinci
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