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Having just done a 2-day show at the weekend, I had time to watch people as they wandered round and thought I would share my observations :
1) People who came in as soon as the event was open, didn't stop at any of the tables. Don't really know why they came in.
2) I was squeezed in a very small space between 2 other sellers so I decided to maximise my space by having an 'L' shape with my 2 tables - one at the back and one at the side. Big mistake. Nobody would come into the space to have a look as they obviously felt initimidated.
3) I decided to change my layout and put one table at the front and one to the side, but nobody could look at the side table because it was butted up to the other seller. However, lots more people stopped because I had a frontage table so I think they felt there was a barrier between me and them and felt more 'safe'
4) This meant that I had to point things out on my other table but nothing really sold from that table. So after the event had finished I found an organiser and asked if I could move.
5) The next day I did an 'L' shape again, but this time I was on the end of a row, so I had my jewellery on one table and my fabric stuff on the other table, so whichever direction they came from, they were only presented with one table of the same-type (ie, not mixed) This was MUCH more successful and I had a very good day as a result.
6) When people came into the tent, they (generally) turned left (proving the psychologists correct!) and did all the outside tables first. I would hear them saying "Well let's have a look at everything first before we buy". However, they generally didn't go round again, so if you get a sniff of interest - pursue it coz they probably won't come back.
7) A lot of people did the outside stalls and wouldn't bother with the inner ring - maybe something of interest to craft-fair organisers. I think this was because they'd come in the door, turn left, do the outside stalls and then the door would be in their eye-line again as they came round and they would just wander out again.
8) If you've got a little huddle at your table, more people will come over to see what everybody's looking at ... maybe get friends and family to act as customers!!
9) The marquee we were in was absolutely HUGE and created a lot of empty space. I think this put some people off stopping when there weren't many other shoppers in the tent, probably because they felt they were being "watched" by everybody. Again - another note for craft fair organisers, make sure the place at least looks full, space tables out etc.
I think that's about it ... if I think of anything else I'll let you know, but I hope this is of interest!
Emma
1) People who came in as soon as the event was open, didn't stop at any of the tables. Don't really know why they came in.
2) I was squeezed in a very small space between 2 other sellers so I decided to maximise my space by having an 'L' shape with my 2 tables - one at the back and one at the side. Big mistake. Nobody would come into the space to have a look as they obviously felt initimidated.
3) I decided to change my layout and put one table at the front and one to the side, but nobody could look at the side table because it was butted up to the other seller. However, lots more people stopped because I had a frontage table so I think they felt there was a barrier between me and them and felt more 'safe'
4) This meant that I had to point things out on my other table but nothing really sold from that table. So after the event had finished I found an organiser and asked if I could move.
5) The next day I did an 'L' shape again, but this time I was on the end of a row, so I had my jewellery on one table and my fabric stuff on the other table, so whichever direction they came from, they were only presented with one table of the same-type (ie, not mixed) This was MUCH more successful and I had a very good day as a result.
6) When people came into the tent, they (generally) turned left (proving the psychologists correct!) and did all the outside tables first. I would hear them saying "Well let's have a look at everything first before we buy". However, they generally didn't go round again, so if you get a sniff of interest - pursue it coz they probably won't come back.
7) A lot of people did the outside stalls and wouldn't bother with the inner ring - maybe something of interest to craft-fair organisers. I think this was because they'd come in the door, turn left, do the outside stalls and then the door would be in their eye-line again as they came round and they would just wander out again.
8) If you've got a little huddle at your table, more people will come over to see what everybody's looking at ... maybe get friends and family to act as customers!!
9) The marquee we were in was absolutely HUGE and created a lot of empty space. I think this put some people off stopping when there weren't many other shoppers in the tent, probably because they felt they were being "watched" by everybody. Again - another note for craft fair organisers, make sure the place at least looks full, space tables out etc.
I think that's about it ... if I think of anything else I'll let you know, but I hope this is of interest!
Emma
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