Stewart Linford is well known in craft circles for his chairmaking business in High Wycombe that has grown from a one man band 30 years ago to a strong business employing over 50 today whilst all around other furniture businesses were in steep decline. What is the secret? How do you market your work?
Stewart gave a highly entertaining presentation at the Heritage Crafts Association spring conference at the V&A and it is now available on youtube in 2 parts of 9 and 8 minutes. Whether or not you like the chairs I am sure you will find him entertaining and hopefully may pick up an idea or two that could help sell your own work.
part 1 http://youtu.be/KzRsTAyQ2uM
part 2 http://youtu.be/7lwJmU-6K1o