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balancing time between making and promoting

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  • balancing time between making and promoting

    I am at the end of a manic month where I have set up a Design Team and new challenge blog for my digital stamps and opened a new online store. I have enjoyed it and I am happyish with the results but I feel like a office bod rather than an artist at the moment.

    It's the constant problem of wanting to spend time creating but needing to sell things to pay the bills gets in the way! I am trying to get much more organised and businesslike, hence the new website and the Design Team but can't decide how much time to devote to the promotion side of things.

    I have 2 blogs, twitter like mad, have a facebook page, a group on paper craft planet, an etsy shop and now a new website - all these take so much time to maintain. It does push business my way but I can't say I am overwhelmed at the moment! I just wonder how much of this time is actually time well spent and whether I should be putting money into 'proper' advertising (well haven't got much spare for that!) or getting out to craft fairs to sell my paintings too. Or do I just keep plugging away and eventually hope it starts to build?

    Basically I just want to paint all day!!!
    The Jellypark Blog

    Jellypark Store

  • #2
    It's such a hard balancing act! I think the early stages of any business rely heavily on time spent promoting, unless you can chuck cash at the problem.

    I found that my website took time to build up and is still building. I also found selling at too many fairs slowed my growth down as I was too busy making stock (repeating designs) to develop new designs. I cut right back on the fairs as soon as internet sales allowed me to, but I felt like it was a catch 22 situation.

    I would be very wary of paid ads - most people these days take very little notice of them. Keep up the blogging and tweeting etc., but set limits to it. I think you've done a brilliant thing putting the design team together and I'm sure you'll find they will start promoting for you via their blogs - it should work well.

    I'd also recommend reading The Renaissance Soul - sounds like the strategies in the book would suit you. Basically, it's about planning your time when you have a million things you want to do.
    digital stamps for cardmakers: http://www.handmadeharbour.co.uk
    blog: http://handmadeharbour.blogspot.com
    hand painted personalised plaques, clocks, canvases, etc: http://www.1stuniquegifts.co.uk
    blog: http://www.1stuniquegifts.co.uk/blog

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    • #3
      One more tip is NOT TO READ WENDY's blog!

      I have just spent half an hour wandering around her site and then, to my horror, I lost another half hour gazing at one particular site she has linked to http://howaboutorange.blogspot.com/

      Talk about useful - loads of useful links, ideas and tips, freebies and all sorts.

      Definitely NOT TO BE LOOKED AT if you are intending to be in any way productive!

      I really should be putting some washing on.... but those free image galleries are just too hypnotic!
      Do not watch this space

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      • #4
        Originally posted by StefC View Post
        One more tip is NOT TO READ WENDY's blog!

        I have just spent half an hour wandering around her site and then, to my horror, I lost another half hour gazing at one particular site she has linked to http://howaboutorange.blogspot.com/

        Talk about useful - loads of useful links, ideas and tips, freebies and all sorts.

        Definitely NOT TO BE LOOKED AT if you are intending to be in any way productive!

        I really should be putting some washing on.... but those free image galleries are just too hypnotic!
        Oh my goodness...so easy to get hooked in...and find oneself still in pjs at oops o'clock when one should be on the way to Sunday lunch LOL

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        • #5
          Claire it is hard to get the balance right and there is no simple answer... I am assuming you already have your blog/FB/Twitter etc all networked to save time, and that you are making max use of your DT to spread the word in blogland and on forums...in which case I am sure (if that is being done effectively) the good word will soon spread - your designs are fabulous and will appeal

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          • #6
            Ok, ignored your tip, looked at Wendy's blog and spent AGES on there! Wendy, it is going to take me a while to work through everything there but you have so much information, ideas and advice - amazing, thank you so much!!
            The Jellypark Blog

            Jellypark Store

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            • #7
              I think it's always going to be a fight between creating and promoting. Forget paid adds as they don't get you far if you have a small budget. Keep blogging but use keywords and try using them in a natural way.
              As a rule of thumb 60% creating 40% promoting.

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