Tweet
Read a thread today where business cards were mentioned. i thought I'd just give you something to think about.
up until last year, I'd always had business card, first from vistaprint and then those adorable cute picture cards from moo. Then about a year ago I was going out to do a talk, I'd run out of cards and on the spur of the moment decided to create some leaflets instead.
I used a programme on publisher and with a few clicks and a bit of copy and pasting from my website i had some fairly presentable leaflets. (tri fold)
The amount of information I was able to put onto them was huge. I could have lots of pictures, text, info etc.
Over the years when I'd used business cards, The follow up was not good. I suspect that other people were doing what i do with the small piece of card, dumping it in the bottom of their bag until it became moth eaten and eventually got relegated to the bin.
Once I had leaflets, people tended to hang on to them, i've been asked to do talks all over my area, had people contact me, had people tewll me a friend had passed the leaflet on or that they'd picked it up in shop or gallery where my work is on show.
I can update the leaflet, aim a leaflet at a specific group of people eg Wedding design leaflet, creative design leaflet, childrens parties leaflet, overview leaflet.
up until last year, I'd always had business card, first from vistaprint and then those adorable cute picture cards from moo. Then about a year ago I was going out to do a talk, I'd run out of cards and on the spur of the moment decided to create some leaflets instead.
I used a programme on publisher and with a few clicks and a bit of copy and pasting from my website i had some fairly presentable leaflets. (tri fold)
The amount of information I was able to put onto them was huge. I could have lots of pictures, text, info etc.
Over the years when I'd used business cards, The follow up was not good. I suspect that other people were doing what i do with the small piece of card, dumping it in the bottom of their bag until it became moth eaten and eventually got relegated to the bin.
Once I had leaflets, people tended to hang on to them, i've been asked to do talks all over my area, had people contact me, had people tewll me a friend had passed the leaflet on or that they'd picked it up in shop or gallery where my work is on show.
I can update the leaflet, aim a leaflet at a specific group of people eg Wedding design leaflet, creative design leaflet, childrens parties leaflet, overview leaflet.
Comment