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  • Target Market

    Hi everyone!

    l am watching a lot of videos on marketing and l am finding it difficult to find my target market. l make polymer clay jewellery and charms, but l get a mixed response in terms of age groups. Any comments, tips or anything that sticks out pointed out to me would be welcome.

    The Etsy link is my main shop and the Tumblr blog link is my second. Please ignore the other links.

    Thankyou!
    Etsy Shop: Kireina Jewellery
    Tumblr blog/shop: http://sweetcharmsbykireina.tumblr.com/

    [/URL]
    Youtube Channel:http://www.youtube.com/user/littlechocoleto/videos

  • #2
    Have you considered trying a focus group, any business women's networking groups, net mums etc and ask if you can go along with a simple questionaire. I would have said mid teens to 20's but then again some of the pendants are very pretty and I would happily wear and am in my 50's. So age may be irrelevant but these type of groups will give you good feedback, friends and relatives do not help a s they will say what you want to hear.

    You could take a look at Handmade Lives blog, Dixie is excellent and if you email her may suggest more of what you should do, she has been so helpful to me, you may not always like what she says but putting a business cap on she is more than often right.

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    • #3
      Thank you Carolee!

      You are very kind
      Etsy Shop: Kireina Jewellery
      Tumblr blog/shop: http://sweetcharmsbykireina.tumblr.com/

      [/URL]
      Youtube Channel:http://www.youtube.com/user/littlechocoleto/videos

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