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  • Website help/advice

    Hello all,

    My website went live last week and just doesn't seem to be getting many visitors, I know it's still early days but I would like some advice or help on the layout of my site and anything that I could do that would help to promote my website.

    Thanks in advance guys.
    Tiffy

    www.pixiepromise.co.uk

  • #2
    Hi Tiffy

    One thing I noticed is that you have no address shown or terms and conditions for selling which you need to display to meet the DSR's.

    Do you charge p & P as cannot see anywhere, this should also be in your t & c's but also clearly on the site so when a person lands on your site they can find that information quickly.

    What and how do you use the incense shapes, perhaps more narrative on the first screen about what you are selling and explain in more detail what to do with things, do you burn them? if so how perhaps show one in action so to speak.

    You are also selling third party goods, this is often harder than if you make your own as being imported does everything comply with British Standards, you may need to get Trading Standards to check.

    Create a story board on the front page to draw customers in, put some items in a room setting rather than in a light tent, this may be fine for the main selling but you have to dress things up now.

    Comment


    • #3
      Hi Caroline

      That's brilliant thank you so much for your advice I will look into getting those bits sorted out tonight.
      Tiffy

      www.pixiepromise.co.uk

      Comment


      • #4
        Originally posted by Tiffy View Post
        Hello all,

        My website went live last week and just doesn't seem to be getting many visitors, I know it's still early days but I would like some advice or help on the layout of my site and anything that I could do that would help to promote my website.

        Thanks in advance guys.
        Well done on getting your website up and running - now the hard work starts!

        What are you doing to promote the website? People won't find it accidentally - you need to send them there. The things you can do on the website itself that will make a difference to getting visitors are making sure you have lots of relevant keywords - the words people might search for. Once they are there, they need a site that's easy to navigate, easy to buy from and with lots of choice. They also need good images.

        Your images are important - not just that they show your products off, but they should be named something relevant, too - that way they will show up in Google Images searches (I sell quite a bit from image searches so it's definitely worthwhile).

        Other ways you can promote your website include blogging, Twitter, Facebook, Pinterest, Craft juice, posting regularly on forums, etc.

        If it sounds time consuming, it's because it is. The best method for me has been blogging, because you can build up followers at the same time as build up links from search engines by using key words, and you can send people to your website without being salesy.

        In fact, I don't think salesy works at all (it can be off-putting) - you need to be able to promote by chatting, getting into conversation, making observations, etc., rather than actually "promoting". If people are interested in what you say, they will stop by and have a look.

        Good luck!
        digital stamps for cardmakers: http://www.handmadeharbour.co.uk
        blog: http://handmadeharbour.blogspot.com
        hand painted personalised plaques, clocks, canvases, etc: http://www.1stuniquegifts.co.uk
        blog: http://www.1stuniquegifts.co.uk/blog

        Comment


        • #5
          Hi I personally would be interest to know if the wood used for the coat hook is from a sustainable source. Maybe you could add this information to your description as well as the type of wood the item is made from. Good luck with it all x

          Comment


          • #6
            Who hosts your website? As some hosts do not have SEO (Search Engine Optimisation) facility. This is when you have to add keywords to get your website listed higher in the search engines. If your host does not have the facility or you have not paid for this then you will have to go to a company that can sell you this facility.

            Annelies
            http://www.effervescentlime.com
            http://www.facebook.com/effervescentlime

            Comment


            • #7
              Hi,
              Well done on creating your website!
              Your jewellery listings - there aren't any measurements as to the length of the bracelets, are they sterling silver or silver plated, do they arrive gift boxed, did you make them yourself? If not, what are their country of origin? If you made them, you can tell a little story of what inspired your make, how you sourced the findings & beads, how you chose the colours etc. People are drawn in by the 'experience' of buying too as well as the product.

              I think some of the jewellery and items gets 'lost' in the background of the grass/plants in the photo's too.

              You have email capture at the bottom of your page - you could send out regular news letters with details of promotions, new products, how much you've raised for your charity etc.

              Good luck,

              Rachel
              Rachel x
              Create Jewellery School
              www.createjewellery.co.uk
              www.designitmakeitwearit.com

              Comment

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