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Busiest Christmas month, Nov or Dec??

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  • Busiest Christmas month, Nov or Dec??

    Hi everyone,

    I'm desperately trying to decide whether to order more fabrics. Sales have increased since September, November is looking to be double the sales of October.

    This is my 2nd year so last year was much quieter, but December was my peak month last Christmas. So, assuming a similar pattern, December will be busier than November, in which case I need to order more fabrics. On the other hand, does it vary each year? Is November sometimes busier if people are shopping earlier? In which case I don't want to order more fabrics only to have to store them until next year, I cant really afford to do that.

    Would love to hear your experiences.

    Thanks,

    Wendy
    Happywrap - Reusable Fabric Gift Wrap

    Website: www.happywrap.co.uk

    Facebook: http://www.facebook.com/happywrap

  • #2
    November is always my busiest month of the year but I only really do half of December & as many of my designs are Christmas decorations being sold this time of year, December is too late. I do make sales right through the year including over Christmas holidays but they definitely tail off compared with November.

    Unfortunately, as each business is different, you can only go on your own experience which is difficult when you can only compare to one previous year.

    If the fabric you will be ordering is suitable for the rest of the year then even if it isn't used over Christmas, it should put you ahead for next year.

    Great that your sales are up - things definitely seem to be improving all round & I feel confident that next year is going to be excellent!!
    Ali x

    Etsy Shop: aliscraftstudio.etsy.com
    Facebook: AlisCraftStudio
    Follow me on Twitter:
    @AlisCraftStudio

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    • #3
      December is busier for me but November is definitely very busy.

      I find there is usually a peak after most people get paid (end of the month).

      In general, I believe the the busiest shopping days are from the end of November through to the first two weeks in December. Ali's right though, each business is different - it depends on how much you sell that works well for gifts or Christmas decorations, I guess.
      digital stamps for cardmakers: http://www.handmadeharbour.co.uk
      blog: http://handmadeharbour.blogspot.com
      hand painted personalised plaques, clocks, canvases, etc: http://www.1stuniquegifts.co.uk
      blog: http://www.1stuniquegifts.co.uk/blog

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      • #4
        That's a good point about payday being end of the month Wendy, I hadn't thought of that.

        My Christmas gift wraps are pretty much Christmas only, so any left over fabric will be stored for next year.

        I'm feeling pretty excited and positive too Ali, so think I'm going to take the risk and order in some more fabrics! At the end of the day, I cant sell it if I haven't got it. Here goes, wish me luck!
        Happywrap - Reusable Fabric Gift Wrap

        Website: www.happywrap.co.uk

        Facebook: http://www.facebook.com/happywrap

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        • #5
          I find that the sales for Christmas generally start in early September, but peak in the four weeks from mid November, to mid December.

          Wendy makes a valid point about pay day. But how many others have noticed that the third weekend of every month, tends to be quieter, probably because it is the week before pay day, and after all the bills have arrived for the month.

          Hope everybody gets rushed off their feet in the next few weeks.

          regards
          John
          www.jbwoodcraft.co.uk

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          • #6
            Well, I'm definitely glad I bought more fabric! John you're spot on, for me things were busy in Nov, but got even busier from mid Nov until now, Dec sales have smashed the whole of Novembers. Still getting orders today but expecting that things will quieten down, not sure what to expect this weekend.

            Hope everyone else is busy too.
            Happywrap - Reusable Fabric Gift Wrap

            Website: www.happywrap.co.uk

            Facebook: http://www.facebook.com/happywrap

            Comment

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