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  • Advertising on Yell

    Does anybody else advertise on Yell? I started over two years ago and haven't (as far as I know) had one loead with a sale through it. I wanted to cancel my account last year but then got talked into doing a cheaper rate. Since going over my figures for the last tax year- currently doing my first return! I have relised i'm wasting nearly £50 a month! The manager has been trying to get hold of me during the day but as i work part time i haven't been able to answer his call even though he's left a zilliion voicemails. Anyway, I know my account is up for re-newal in Feb, so I've sent a kind worded email saying I'm ok for now!!!

    Anybody else shelled out cash for advertising that they haven't had a return on?x
    Dee x
    Visit ZukieStyle for Handmade Fashion & Pet Accessories
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  • #2
    We are only listed in the free bit - advertising is always a tricky one?

    John Wanamaker (1838-1922)once said

    "Half the money I spend on advertising is wasted; the trouble is I don't know which half.)

    Jane
    www.just-soaps.com
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    • #3
      Wow £50 a month is a lot... In my experience it only works for plumbers accountants and the like.. Not good for online stores and at £50 a month I'd spend money elsewhere
      .


      Promote your craft site today : Add Your CRAFTS
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      • #4
        Originally posted by greannancrafts View Post
        We are only listed in the free bit - advertising is always a tricky one?

        John Wanamaker (1838-1922)once said

        "Half the money I spend on advertising is wasted; the trouble is I don't know which half.)

        Jane

        Ha! So true!x
        Dee x
        Visit ZukieStyle for Handmade Fashion & Pet Accessories
        Follow ZukieStyle for all the latest designs Facebook & Twitter
        Read ZukieStyle's Blog Or Visit Us On Etsy!

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        • #5
          Originally posted by 0103media View Post
          Wow £50 a month is a lot... In my experience it only works for plumbers accountants and the like.. Not good for online stores and at £50 a month I'd spend money elsewhere
          I know that's what I thought! I think I'd got used to paying it as it comes out my part time wages, so that will be a nice extra bit for my savings now! (must put in savings....!)
          Dee x
          Visit ZukieStyle for Handmade Fashion & Pet Accessories
          Follow ZukieStyle for all the latest designs Facebook & Twitter
          Read ZukieStyle's Blog Or Visit Us On Etsy!

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          • #6
            Hi Jane, I just use the free bit. When I first listed I was bombarded with sales phone calls and some really forceful sales techniques. If anyone is thinking about listing on yell please be prepared for this.
            Debs
            On line shop www.lootybag.co.uk
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            • #7
              Originally posted by dee_liteful View Post
              Anybody else shelled out cash for advertising that they haven't had a return on?x
              I always love the quote by Henry Ford of the Ford Motor Company about advertising.

              "I know that 50% of my advertising is wasted, but I do not know which 50%"

              Advertising is a very imprecise marketing tool. As part of my business studies degree I took over 35 years ago, I studied advertising as a major part of my final year. Over the past 33 years I have run my own business and have advertised in many different mediums - some highly unsuccessfully. The advent of the Internet has changed all of the old rules like every business must be in Yellow Pages and possibly Thomson Pages. I still use Yellow Pages and Yell; Thomson and Thom Web, but they are not as good at finding new business as they used to be. The cheapest form of advertising is still my most successful - word of mouth.

              Roger

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              • #8
                Originally posted by Lootybag View Post
                If anyone is thinking about listing on yell please be prepared for this.
                Definately!
                Dee x
                Visit ZukieStyle for Handmade Fashion & Pet Accessories
                Follow ZukieStyle for all the latest designs Facebook & Twitter
                Read ZukieStyle's Blog Or Visit Us On Etsy!

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