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craft fairs - no advertising

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  • #16
    Well, to be fair, in their email telling me that I was no longer welcome, they did state that it was only the glasgow one that they hadnt done any advertising for. The organiser comes from Edinburgh to I can understand that she didnt want to travel all the way to glasgow to put up posters but I had suggested that they could possibly reduce someones stall fee and ask them to do the posters for them. They didnt bother replying to that suggestion.

    Personally, Iv always done OK at the fairs and I kept on doing them because it ment that people were taking my business cards and I always got more business direct. Good to get your name out there. Thats really the only reason. Iv worked out that over the year I will be loosing about £200 not doing these fairs but it just means that I will need to find other fairs.

    Iv been accepted into the 3D2D fairs which I was quite chuffed about as iv heard from another crafter that they are really well organised although, they are expensive.

    I was thinking about maybe a craft co-operative. A non-profit or very low profit craft fair where everyone helps with the advertising in their area and the stall fees would only cover the costs involved.
    Snowf1975

    https://www.etsy.com/listing/1039948...polished-beads

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    • #17
      Have you tried Craft Guerrilla ?

      I can't post links yet, so you will have to google them, they have a group in Edinburgh.

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      • #18
        im actually in Glasgow but i will defo check them out. thanks xx
        Snowf1975

        https://www.etsy.com/listing/1039948...polished-beads

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        • #19
          Newspaper advertising is very expensive, I was quoted 200 plus for a credit card size and do people really look in their newspapers, just a question I dont know. I advertise in the local paper website and they then put it in that weeks paper. Banners cost around 90 I was quoted and roadside boards do depend on where you live, some councils turn a blind eye, ours do here but I know a good many years ago when I was putting out roadside boards, I was shouted at by passing motorists and told to take them down, even though the event was that day.

          Advertising is a very difficult thing to get right, there is a lot of free advertising around, ie internet and if you have a printer posters are relaively cheap to do but I guess it does depend on what the venue costs the organiser.

          jenn

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          • #20
            I do realise the cost of newspaper advertising. But printing out posters and putting them up in local supermarkets, petrol station, railway stations, local shops ect doesnt cost the earth and I would have expected a well run organisation to do at least that. not to mention online advertising, gumtree, facebook, bebo, twitter
            Snowf1975

            https://www.etsy.com/listing/1039948...polished-beads

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            • #21
              [quote=SNOWF1975;300815]hi everyone, just a quick update on this. Craft fairs scotland since emailed me and cancelled all my future bookings with them because I had asked advice on this forum !!! Clearly, they dont like being asked about their advertising ! )

              OMG I can't believe it's happened to you too - join the club! I commented on this forum a few months back that they didn't give their geographical address on their website ( something which I believe should be put on by law) or at least some form of contact. Anyway I also got the boot!

              Good luck with organising craft fairs - I could be interested!
              Marion
              Embroidered Originals
              Here is my Blog
              Embroidered_Originals website
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              • #22
                To those of you quoted huge amounts of money for advertising in local papers - did you try to haggle? A friend with her own business phoned our local paper to book an advert and was quoted £150 which she booked as her business was new and she needed to be 'out there'. I've since placed adverts in the same paper more than double the size for as little as £40! Obviously it depends on how much space they have to fill but if you call a few days before copy deadline day and ask what deals they can do...and then try to knock them down further you could get a cheap advert especially if you do your own artwork for it.
                Visit Natty Netty for a huge selection of Iris Folding supplies

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                • #23
                  Originally posted by jenn View Post
                  Newspaper advertising is very expensive, I was quoted 200 plus for a credit card size and do people really look in their newspapers, just a question I dont know
                  I would say for a decent-sized fair charging a reasonable amount for a stall, newspaper ads are a must. Yes, people at a loose end at a weekend will pick up their local paper and mooch through the "what's on" section. Depending on number of stalls, it's not a lot. If you divide £200 between 20 stalls it's just £10 on each stall. More stalls works out even better of course.

                  Marion Mitchell: OMG I can't believe it's happened to you too - join the club! I commented on this forum a few months back that they didn't give their geographical address on their website ( something which I believe should be put on by law) or at least some form of contact. Anyway I also got the boot!

                  This is just unbelievable!! What a business model - banish your customers for having an opinion!!!!
                  digital stamps for cardmakers: http://www.handmadeharbour.co.uk
                  blog: http://handmadeharbour.blogspot.com
                  hand painted personalised plaques, clocks, canvases, etc: http://www.1stuniquegifts.co.uk
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                  • #24
                    Absolutely bang on on the newspaper ad charges. Anyone who accepts "rate card" is missing a trick! Advertising Salespersons always have leeway - and if desperate to fill space with a deadline looming can cut you some remarkable deals, especially for "regular" advertising (like a series of events).

                    Best wishes
                    David

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